dar·ling ˈdärliNG/ noun: used as an affectionate form of address to a beloved person

Who is darling? 

Our brand has been built around the world "darling". Every time we work with a new client or are crafting up our next blog post,  we refer back to the word "darling" & try to envision what this darling would want. Whether you are designing your magical wedding , styling photoshoots for Instagram or crafting up the newest DIY project, a darling can be any women in various stages of her life. She enjoys all things beautiful & loves celebrating life in all circumstances. She's the excited bride, the eager entrepreneur, or the party planning host. 

So hello, Darling. It's nice to meet you!